A comment on the Journalistic Image as Visual Sociology
References:
- Prosser, J (2000), Image Based Research: A Sourcebook for Qualitative Researchers. Routledge/Falmer.
A comment on Validity and Reliability in Visual Methods
Reliability and Validity are two concepts used in social research to assess in how far the data can make a claim to accurately reflecting truth. While the further corresponds to data consistency (i.e. repetitions should produce similar results), the latter refers to the ability of the method to measure what it is supposed to measure. Both concepts are important in traditional text based as well as visual research to arrive at a coherent theory of social life. In particular the visual method has however been questioned in producing both reliable and valid data on the basis of being too subjective. Winston (in Prosser, 2000, cited p64ff) for example concludes that the image has to interpreted in the context it was taken in, which critically depends on the surrounding information that is available to the interpreter. In using the Ax Fight as an example he describes some images as being incoherent with the interpretation; not contradictory but not supported by the series of images. Adelman agrees with this notion but embeds the visual method in the field of qualitative research, even comparing it to a case study, in which as much information as possible is collected from a single event. Photographs do offer a lot of information about the scene; however, their validity and reliability can be questioned when taken out of context. Adelman (in Prosser, 2000, cited p155f) proposed a range of criteria, such as not taking a spontaneous snapshot, but rather planning the picture taking process based on background information gathered from the scene. If an image depicts a person or an event in an unusual state that more or less only occurred at the moment of taking the picture (e.g. a person smiling that generally does not, or a sky showing some clouds on a day that is generally described as sunny and cloudless), then such information is not reliable. Furthermore Adelman suggest that a series of images should be taken, in order to determine what is or was more likely to be a general state of events afterwards (e.g. if it is cloudy on one picture but sunny on all others, the researcher can conclude that the day was indeed sunny). In the same way ethnographic research includes interviews, focus groups or observations and recorded data will be used to identify common practises to arrive at a conclusion, not of one specific incident, but rather by looking at the available data as a whole. By applying such methodological procedures to the visual method of social research, both validity and reliability can be enhanced to a point where it can compete with other forms of qualitative research.
References:
Prosser, J (2000), Image Based Research: A Sourcebook for Qualitative Researchers. Routledge/Falmer, London.
Example 6: Spring
Example 5: Churchtower

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Example 4: Lonely Tree

Example 3: Backstreet by Night

Example 2: Raindrops

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